• admin@aussmartappsolutions.com
  • Collins St, Melbourne
  • 1300 99 35 36

Strategy & Planning

Map the Journey before you take the trip

At Aus Smart App Solutions, we are all about strategy – and have been since day one. We are fully armed with the most advanced technologies, and are way ahead of the curve in developing innovative online marketing strategies. When you work with our team, there are no tricks and no pretense – we give you the real thing: online marketing strategies that work. Our process is fact-based, and our team brings an exceptional level of expertise to the table to help and guide you through the planning phase.

  1. ONLINE POSITIONING & STRATEGY

How does your audience perceive your brand, and respond emotionally? Our approach to positioning means finding out where you are and where you want to go, then crafting a creative marketing campaign that takes you there – and beyond.

 

Get positioned for success

You are investing your hard-earned finances, and our team is committed to finding new ways to connect with your customer, and bring them back to your business, time and again.

KNOW WHAT YOUR AUDIENCE WANTS

We don’t play guessing games — we research what your ideal customer wants, and what inspires a “buy.”

MARKETING STRATEGY, DONE RIGHT, MEANS ROI

A clearly defined online positioning strategy is the secret behind a bumper crop of conversions. Our scientific approach to marketing is based upon user response. We like to give them what they want.

LOYAL CUSTOMERS FOR LONG TERM SUCCESS

It’s nice when a new customer shows up once, but we believe in retention. Our goal is to help you with online marketing strategies that keep ‘em coming back for more.

BRAND LOYALTY

It takes a comprehensive online strategy for true brand loyalty. Correct positioning and flawless execution drive engagement – and the ability to engage a larger percentage of your market segment.

 

 

  1. BRAND DEVELOPMENT &INTERGRATION

Brand stories that engage.

You have a story – and at Aus Smart App Solutions Digital, branding is our business. Every company, large or small, should have a unique, compelling brand presentation.

 

Our branding team takes a three-step approach in brand development. The first step involves understanding the background of your business, your mission, and what you envision for the future, and developing a clear brand identity that sets it apart from other similar enterprises. The next step is to identify a marketable audience, and learning the triggers that inspire them to buy. Step three involves the development of a marketing strategy to connect with the targeted audience and speak to them where they live.

 

Successful branding requires a full understanding of your business, and how you are different from the rest. We take all the time needed to develop a brand identity that inspires a response – from the right customers.

How can proper brand development and integration give you power?

 

There is much more to your company branding than just your logo. Branding, when done right, is power. Power to connect, power to inspire, and power to boost your business into a new realm of success.

BRAND RECOGNITION BRINGS IN BUSINESS

Be a contender in a busy market through integrated, comprehensive brand recognition. If your branding is consistent and comprehensive, you become known to the customers who matter to your bottom line.

GET THE EDGE

With a powerful, consistent brand presentation, your business gets the edge in a competitive market. Our team never leaves it to chance, and every detail of your brand is developed to inspire your specific market segment.

 

LOYALTY MATTERS

Elevating your brand to a level of recognition as a household name means increased customer loyalty – they come back to you time and again. Sharing your values and mission brings a deeper connection with your customers, inspiring support that they share on various forums and expanding your customer base.

EFFORTLESSLY INTRODUCE NEW PRODUCTS

With your branding in place, your customer base has a natural interest in new products you offer. Loyal customers follow your progress, reading and sharing press releases on the latest product launch, boosting interest even further.

  1. MEDIA PLANNING

We make digital media work.

In the digital universe, you need more than attractive ads. You need to position and place these ads in the right areas, and at the right times – when your potential customers are most likely to respond. Our digital media planning services cover the scope of digital advertising options, and our marketing team takes a strategic approach, geared to inspire the right people, at the right times. Rather than a shotgun approach, we help you develop a digital media marketing plan that makes sense to your bottom line – and brings a worthy ROI.

Strategies to rock the digital universe

Leveraging your marketing dollar just makes sense. Why work with a scattershot approach when your digital media marketing program can be developed to get more out of your marketing dollar – we have the knowhow, planning, and experience. Watch what happens with digital advertising done right.

INVEST RIGHT AND GET MORE OUT OF YOUR MARKETING BUDGET

A strategic plan for digital marketing makes it possible to get more out of every dollar you spend. We operate with deep knowledge about where your potential customer goes – and help you make informed decisions about where to spend your budget to get the best return.

ROI, ROI, ROI

It makes sense to carefully manage your online marketing budget – you want it to bring in the highest level of return. Our online marketing team will help you select the media outlets that are appropriate, and skip the rest. We believe in getting the highest possible ROI for our clients.

CONNECT — WITH THE RIGHT AUDIENCE

When the Aus Smart App Solutions team is involved in your digital marketing strategy, we focus on the result: creating a connection with your specific targeted audiences – and we work back from there. Our approach includes knowing where your customer goes, and what inspires them to act.

STAND HEADS AND SHOULDERS ABOVE THE COMPETITION

Talk to us about where you want to go, and we can show you how our digital marketing strategy team can guide you in a heavily saturated field – and get a bumper return on your marketing spend.

  1. SITE ARCHITECTUREPLANNING

We build it — from the ground up.

Site architecture is the blueprint upon which your new site is built. It is a technological art, and at Aus Smart App Solutions Digital, we are experts in determining the most effective foundation to increase user engagement. Our site architecture team works to create a site plan that reflects your specific target audience’s questions, interests, and where they look when planning to buy.

 

You need the right amount of content, with each piece created to answer the needs of your specific target market. Site architecture planning is the underpinning of the success of a new site – and we don’t leave it up to chance. We develop every site by planning the architecture so it functions to meet and beat the expectations of the right users – your customers.

A strategy for success starts with site architecture

Your new website needs to speak to the people who matter. This starts with a website architecture strategy.

A WEBSITE THAT PERFORMS

To craft a website that performs, the first step is to define measurable goals. When our team has a full concept of what you hope to achieve with your new website, we can develop a navigation plan that functions to create a higher level of response from your market segment.

KNOW YOUR AUDIENCE

To make a website appeal to the right customers, you have to think like a user. As information architects, our team categorizes, prioritizes, and develops architecture that is exceptionally useful for the people who matter to your bottom line. We put you on the direct track to success by thoroughly investigating where your users go, and what they are looking for. We help them find YOU.

EFFICIENCY IS KEY

A clearly defined and drafted site structure makes it possible to save money and time, avoiding the need for extensive changes in the design and development phase. Our site architecture team at Aus Smart App Solutions builds a foundation for success that stands the tests of time.

BRING A CONCEPT INTO THE REAL WORLD

If you are planning a large site that requires investor funding, nothing makes it more real than presenting a fully developed plan for site architecture, based upon real world information. A visual prototype can be presented to investors – and nothing inspires more confidence in your vision.

 

 

 

  1. WIREFRAMING

The art of wireframing site prototypes.

Wireframing is the process by which we visualize your concept. This process allows you to review your site layout, where content and visual images will appear, all prior to selecting design elements such as color palette, images, and typography. Our wireframing design team will craft a design in grayscale for your review as part of the website creation process.

 

At Aus Smart App Solutions, our wireframe team brings your concept to life in a first incarnation. This allows us to set up the entire site correctly, and eliminate any potential user issues early in the game, saving you time and money.

It’s all about that user experience

Our wireframing process is geared to remove distractions, such as color, type and images, and focus on the essential points of usability and function. Using the sitemap, the basic plan for your website will be presented in a simplistic manner to clarify and clean up functionality.

A STRUCTURAL REPRESENTATION OF YOUR SITE IN ITS EARLY STAGES

Sitemaps expose the arrangement of the various resources on your site, and the wireframe provides a high-level concept of exactly how it will function. We develop a wireframe to bring your site into reality, giving you an in-depth concept of each design element and how users will interact with these elements.

FUNCTION OVER FORM

To be an effective marketing tool, a website needs to be exceptionally “usable” and meet the expectations of your target market. The wireframing process allows our team to identify any areas that need to be tweaked for better performance – early in the game.

ELEVATING USABILITY

Our wireframing process is focused on user interactions and how to bring about the most positive user experience before we even approach issues such as color palette and images. Planning your site for ultimate usability means better performance, higher user engagement, and conversions.

LONG-TERM SAVINGS

We make sure usability issues are worked out prior to the design phase – saving you both time and money. Let’s get the bugs out before we design, and make your site the high functioning, streamlined product that your target audience expects.

 

 

  1. ANALYTICS ANALYSIS

We crunch the numbers first.

Not everyone loves numbers as much as we do. We delve deep into the analytics to determine the high traffic areas, where users stick or leave, and what can be done to make your website perform at a higher level. Every business owner carefully tracks sales and profits, but analyzing website performance is of equal importance – when you want your site to bring you new customers and higher profits. Let our pro analytics team at Aus Smart App Solutions dig in and get the data you need to make the changes and improvements that are geared to positively impact your bottom line.

Create higher levels of response

Define. Target. Optimize. We use advanced analytics analysis to help you get more out of your website and online marketing campaigns.

KNOCK, KNOCK – WHO’S THERE?

Who is visiting your site? Do these visitors match up with your buyer personas? Guess what – our analytics team will find out. We can determine the location of the user, and their age, gender, and interests. The data uncovered is a critical point in developing a truly successful online marketing campaign.

CAMPAIGN OPTIMIZATION THROUGH ANALYTICS

Every marketing campaign requires ongoing changes and updates. Without a full analytics assessment, the changes you make are simply guesswork – and could fail. Why waste your hard-earned money? Analytics provide the opportunity to find out what is working, what isn’t working, and to pour the effort and resources into expanding and bolstering the producing areas of your marketing initiative.

USABILITY AND PERFORMANCE

Our analytics team can watch users as they navigate your site, and watch where they land, what they search for, and what elements drive them off — or confuse them. We can provide you with a full assessment of your website performance, and a strategic approach to resolving any problems that are revealed. Assessing user behavior and conversions opens the door to reducing falloff and performing the tweaks that can increase conversions radically.

STRESS LESS

You are a business owner, not a website analytics master – we understand. Just like you want an accountant or consultant to help you streamline production and increase profitability, a full assessment of your site analytics can be critical to the profits or leads produced through your website.

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