• admin@aussmartappsolutions.com
  • Collins St, Melbourne
  • 1300 99 35 36

Online Marketing

Online marketing: we crack the code.

The AUS SMART APP SOLUTIONS team has their fingers on the pulse of the online marketing game, and crafts customized marketing strategies that work. Your audience has specific likes, dislikes, and places they like to go for information. Our process involves a full evaluation of your market so your marketing dollar is spent to reach the people who truly matter to your enterprise.

 

Talk to our experienced team about the full scope of online marketing actions available to you, including social media marketing, search engine marketing, and email marketing for a professional, scientific approach that is results-oriented, as well as a comprehensive online marketing strategy to ramp up conversions in a big way.

  1. SOCIAL MEDIA MARKETING

Game-changing social media marketing.

Where do your customers hang out online? At AUS SMART APP SOLUTIONS, we don’t make assumptions – we do the research to get hard facts when developing a social media marketing program. We tune in on the channels that will make a difference for your business, with a customized social media marketing program created for ultimate connection with the audience you want – those that are likely to buy your product or service.

 

Our in-depth research into your target market means your social media marketing program will appeal to the right audience, and grow legs. We manage and monitor response, and push harder on the buttons that are bringing in a response. At AUS SMART APP SOLUTIONS, our professional social media marketing team has the skills, background, and strategic approach that can make it happen. Facebook? Twitter? Instagram? Snapchat? That’s just a few of the platforms that could produce new customers for your business. Let’s find out exactly where you need to go to get response from the right customers.

It’s all about the people (and knowing where they are)

Our social media marketing team at AUS SMART APP SOLUTIONS has the insight into the online market that you need to make a social media marketing program work. We know what your audience cares about, what social media platforms they use, and how to connect with them — and plan our strategy accordingly.

HARVEST BRAND RECOGNITION WITH SOCIAL MEDIA

Brand recognition is a big deal – and social media platforms bring opportunities to make your voice heard. We help you spread the word, and give your brand a human face. The possibilities are endless, and our team will help you craft a strategically planned social media program that brings your brand the presence, status, and recognition it deserves.

BRING ON THE SOCIAL MEDIA LOVE

Boost your numbers of loyal customers through a social media marketing program that truly connects. The right content evokes an emotional response in the user and inspires a share. It isn’t rocket science, but it is close.

CLICK, CLICK, CLICK

Social media marketing programs created by the AUS SMART APP SOLUTIONS team have a goal – driving in new business. Every piece posted on these platforms is a path to your business. Want your social media marketing program to produce? Talk to us.

SOCIAL MEDIA DONE RIGHT MEANS CONVERSIONS

Your business is made up of people, and your brand can be given personality in a fresh way. On social media, we help your brand become more real to YOUR named audience. We understand how to give your brand humanity. You’ll be surprised how much it matters – now more than ever.

 

  1. SEARCH ENGINE MARKETING (PPC)

Managed PPC programs save you money.

Pay-per-click marketing programs, if not carefully managed, can be pricey. We don’t take a shotgun approach – we carefully monitor the progress of the program, the number of quality leads coming in, and tweak your program for better performance. We care about our clients and what they spend, and believe they have every right to expect results.

 

How do we do it? It all comes down to the research we perform before the program rolls out. Our team is looking for where your customers go and what they like and dislike. Employing this in-depth research means a bigger bang for your marketing buck.

A strong search engine marketing campaign is critical

There is no denying that engaging in a methodical search engine marketing strategy can put your business in front of many new customers. What are some of the advantages?

ANALYTICS: WE BELIEVE IN FACTS

At AUS SMART APP SOLUTIONS, we are big believers in analytics. We measure results as the program rolls out, and tweak it to increase user response. We watch, learn, and listen from day one. Our team measures cost, sales, views, click-throughs, visitors, and other factors so your PPC budget goes further. There’s more – want to review the results? We want you to, and generate reports and KPI (key performance indicators) so your C-level team can have their finger on the pulse.

IT’S ALL ABOUT MAKING THE RIGHT CONNECTIONS

Your ads need to appear at the right time, in the right place. At AUS SMART APP SOLUTIONS, our PPC marketing team digs deep into the facts to determine exactly where and when your ads should appear to get results. You need to connect with potential customers, and we find out where they hang out before we launch your campaign.

PLAYING THE GAME LIKE THE BIG GUYS

Even a new business can have a presence that blows away the competition with a carefully crafted PPC campaign. Starting a new enterprise, and ready to make a splash? No matter the size or scope of your business, a targeted PPC campaign, when done right, drives sales.

TESTING – WE GO THE DISTANCE

Our concern with getting results for your marketing budget means we test everything, and in a multitude of ways. A/B testing to measure response, and careful review of analytics to increase performance is a crucial aspect of our process.

 

  1. SEARCH ENGINE OPTIMIZATION (SEO)

The battle for page one – we have the goods.

What are the factors that go into having a page one presence on Google and other search engines? Search engine optimization (SEO) is a big topic, involving a huge number of issues — technological, content, and user experience. The big question haunting online marketers is “what will Google do next?” This is the most popular of all search engines, with 61 percent of users, while Bing continues to gain ground, now holding 21 percent of the market. The point is – your site needs to rank on both, and our SEO team is ready to get to work for you. We know what it takes.

Search engine optimization is an ever-evolving game

When played the right way, the benefits to your company can be rich. If you are looking to figure out how to make your website more attractive to major search engines (such as Google, Bing and Yahoo) and want to improve your organic site ranking, we can help. Our approach to SEO includes taking a holistic look at your website (by reviewing the programming, UX and content on your site) to make sure your site is ranking as high as it can.

PLAYING THE SEO GAME RIGHT

SEO, when done right, means more traffic to your site. Sound easy? It isn’t. Many factors come into play, and the rules are constantly changing to enhance user experience. If the message you present online is relevant, engaging, and attracts the interest of your online audience, you are ahead of the game.

SWEET NAVIGATION DRIVES TRAFFIC

Usability is a big deal. Online users are fussy, savvy, and sophisticated. They aren’t going to mess around with a site that is confusing or complicated. Our team at AUS SMART APP SOLUTIONS understands the vital importance of creating a site that responds perfectly, is fast, and is easy to navigate.

MAKE YOUR BRAND COUNT ONLINE

When your site is on page one, you gain recognition that can’t be achieved any other way. Brand recognition means more engagement, and return visitors. Like to be known? A careful, strategic SEO program makes it possible – and our team has the goods on how to get it done.

OUTBOUND? INBOUND? WHAT’S IT ALL ABOUT?

SEO marketing makes it possible for your audience to find you, and reach out to you. The right people need to find your business, and are actively searching, right now. Nothing is more exciting than a long parade of leads that just keeps rolling in – and is far more affordable (and effective) than old school traditional marketing programs.

PUTTING THE SEO PUZZLE TOGETHER

At AUS SMART APP SOLUTIONS, we approach SEO like a puzzle, and put each piece in the right place, with the right importance. Our strategy combines behind-the-scenes technology, programming, visual content (such as video and images), relevance, keywords and phrases that match user questions, and a slew of other factors — all of which contribute to ranking and online presence. At AUS SMART APP SOLUTIONS, we manage them all, so your site moves up the rankings, and holds its own.

DON’T TRY TO GO THIS ALONE

We don’t make promises we can’t keep. Our skills are deep, our knowledge is above and beyond what the competition offers, and our professional SEO team understands every facet of the rankings game. Get a prizefighter in your corner – it’s the only way to win.

 

  1. DISPLAY ADVERTISING

Display ads that inspire action.

Display ads can fascinate and inspire – or annoy. Planning an online marketing campaign? It takes more than a hot graphic designer and a marketing budget to excite the audience. Our display ad marketing team has all the latest technology so that your display ad will stand out in a noisy, busy online environment. We bring on the branding with display ads based upon research into the buyer personas that make a difference in profitability.

 

Our research includes discovering the user’s past web search history – were they looking for products or services offered by your business? Let’s connect directly with that segment. Marketing campaigns have many directions, but the bottom line is presenting a cohesive message that appeals to the market you want to attract. Take advantage of our deep understanding of online marketing through display ads – we won’t mind.

Our online marketing team has the display ad process down to a fine art

And it is more than just a pretty picture, exciting offer, or ad placement – it is knowing your audience and working with factual research data to present your brand to the right people. We have it all – come to us with a concept in mind, or get help with the entire ad campaign from inception to launch.

TO CONVERT OR NOT TO CONVERT, THAT IS THE QUESTION

A display ad can bring in a bumper crop of new business, but it must match up with the specific interests of your target audience. That’s where we excel – the groundwork of our online marketing research is the secret behind our high-performance display ads. When done right, your ad will bring in a slew of contacts from the customers you love – the ones who buy.

BULLSEYE!

We don’t play the guesswork game – why should we? When we know what your audience likes, we can create display ads that evoke a response. We have all the technological tricks up our sleeves. The first step is a conversation. Talk to us!

TESTING THE WATERS FOR BETTER PERFORMANCE

We don’t just launch a campaign – we test the waters. Two or more display ads will be tested and tracked for performance. We care about your marketing dollar, and want to ensure that you get the most out of it. That includes testing, tracking, and tweaking. It’s just what we do.

OLD SCHOOL? NO THANKS.

Traditional marketing has its uses, but is shifting into being a support mechanism for online advertising. People don’t want to see piles of paper in the mailbox. Take advantage of the lower cost, and higher returns in an online marketing program with display ads created with the right audience as the target. It works.

  1. EMAIL MARKETING

Email marketing strategies that work.

Email marketing is alive and well – but requires high level skills to pull off successfully. Want your email marketing campaign to bring in results via conversions? Every detail must be crafted to perfection. Your target audience will respond to the right cues – and we research user response as part of our process. Don’t waste time and money on an email marketing campaign that has a minimal response rate. Let us help you with our research-based approach to online marketing – it works like a bomb.

Our team goes the distance in creating email marketing programs that get results

Email marketing continues to bring in high profits to businesses who use it right. We understand users and what they will respond to — take advantage of us and let us help you craft an email marketing program that inspires response.

WE MAKE THEM LOVE YOU

An email marketing campaign provides a higher level of brand recognition. Increase trust, customer engagement, and drive your audience directly where you want them to go with a correctly developed email marketing campaign. Knowing your audience, their habits, behaviors, likes, and dislikes makes all the difference in response rate.

AN EASY PATH TO CONVERSION

At AUS SMART APP SOLUTIONS, we understand people, and how they respond to various cues. Take advantage of our knowledge of technology and design so that your email marketing campaign is crafted correctly. User response to cues means they walk an easy path to conversion, without confusion or complexity that could drive them off. We know what it takes!

WORKING WITH RESEARCH ON USER BEHAVIOR BRINGS IN MORE CONVERSIONS

Your audience needs inspiration to look deeper into your marketing campaign. We help them make it easy to look deeper into your offer, and guide them directly to the conversion point. Our team’s inside knowledge of online user behavior gives you the edge you need to make your email marketing program work for you.

IT’S ALL ABOUT ROI, RIGHT?

The returns on investment in a strategically crafted email marketing campaign are pretty astounding. The bottom line is – it must be done right to perform. The AUS SMART APP SOLUTIONS email marketing team can help you create a campaign that drives traffic directly to your site where your customers can buy. We know how online users think and respond – and it makes a big difference in how well a campaign performs. Take advantage of us – we don’t mind!

 

  1. VIDEO PRODUCTION

Videos that crush the competition.

Online users drink up video at a remarkable rate, and never get enough of it. Videos that inspire shares and conversions are in high demand, but it takes skill and artistry to create video content that does the job. Our video team at AUS SMART APP SOLUTIONS stands heads above the competition in production quality – that’s a given. We do more than just product outstanding video products – we do the research on your market before we even consider getting to work on scripting, casting, pre-production, and post-production.

 

We take a truly scientific approach, and blend it with the art of video production to create video products that are truly outstanding at creating an emotional response in your audience. Want to play the video “game” like a pro? Talk to the AUS SMART APP SOLUTIONS video production team and find out more about our strategic approach to online video production.

Give your brand a human face

Video shows your best qualities to the people who matter. Our video production team works with you to create compelling content that is exactly what your target audience wants to see. We help you become a brand they can trust.

CONVERTING SHOPPERS INTO BUYERS

No matter what product you want to push, video can make a massive difference in the number of buyers. They want to know more about your product — how better to connect with them than to be the source of the information they need? Manage your online presence better with video supporting your brand and products, and watch those conversions happen.

SEO TO THE MAX

Not just any video will do. Yes, you need video to support your brand, but it must be compelling, watchable, and tell a story. This is one of the most effective ways to bring a human face to your brand, whether with information, storytelling, or an entire series with characters they learn to love, follow, and share. Let’s not kid around – it is all about better rankings, and more conversions.

VIDEO MESSAGING THAT INSPIRES YOUR AUDIENCE

We love our technological toys, and watching videos is a common everyday pastime. Who is watching what? We find out what your audience is watching and sharing and create videos that are geared to inspire your specific target market. Our research-based model means better results, and videos that keep them watching – you.

BE HUMAN

A corporation is a nebulous thing – and rarely creates an emotional impact on users. That’s when branding and messaging come into play. Understanding your audience is part of our process, and each video product is created to specifically evoke user response. We put the human face on your business, and your customers will want to get to know you better when we are done.

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